Ryde TV
A sports technology and media venture making professional broadcasting accessible to every equestrian event.
Ryde TV was created to solve one of the biggest structural challenges in equestrian sport: the high cost and operational complexity of producing, distributing and monetising professional video content.
Despite being part of a global industry worth hundreds of billions of euros, most equestrian competitions still lack access to affordable, scalable and professional broadcasting solutions. Traditional production models are expensive, resource-intensive and inaccessible for the majority of organisers.
As Founder of Ryde TV, I led the creation of a technology-driven media platform designed specifically for equestrian sport. By combining artificial intelligence, automated production, streaming infrastructure and digital content distribution, the goal was to make professional broadcasting accessible to every event, regardless of size or location.
To democratise equestrian media by providing organisers, riders and fans with an affordable, scalable and technology-driven platform for content production, distribution and engagement.
A complete equestrian media platform — streaming, event management and automated production, in a single integrated stack.
Mobile app & content discovery
A native, mobile-first consumer experience built for fans, athletes and owners. Live and on-demand content, athlete and event pages, results and personalised discovery — the front door to every Ryde TV-enabled competition.
Event management dashboard
An operator-grade dashboard for organisers — live production, timing and scoring integrations, start lists, results, broadcast control and audience metrics. One tool to run a competition end to end and turn it into media.
Autonomous camera system
A purpose-built autonomous camera and AI production system designed for equestrian venues — automated capture, framing and broadcast with minimal human intervention. The infrastructure that makes professional production affordable for every event.
- Founded and defined the vision for Ryde TV
- Designed the overall business model and commercial strategy
- Led product development and platform architecture
- Directed the integration of artificial intelligence into automated production workflows
- Oversaw relationships with organisers, federations and commercial partners
- Defined revenue-sharing opportunities for event organisers
- Led fundraising discussions and investor presentations
- Coordinated branding, positioning and market strategy
- Identified international expansion opportunities
- Developed partnerships across the equestrian ecosystem
- Supervised technology, media and operational roadmaps
- Built the long-term strategy for audience growth and digital engagement
- 01Developed one of the first AI-driven automated broadcasting concepts focused exclusively on equestrian sport
- 02Created a platform capable of recording, producing and streaming competitions with minimal human intervention
- 03Designed a scalable solution applicable across multiple disciplines including show jumping, dressage, polo and racing
- 04Introduced a model allowing organisers to reduce production costs while increasing visibility and digital reach
- 05Created new sponsorship and commercial activation opportunities through digital content
- 06Built a platform vision combining media, technology and fan engagement within a single ecosystem
- 07Positioned Ryde TV as a future-oriented sports technology venture rather than a traditional streaming service
Ryde TV was never conceived as a streaming platform alone. It was designed as a technology and media infrastructure layer for equestrian sport — reducing production costs, expanding audience reach, creating new sponsorship opportunities and helping modernise an industry that remains significantly underserved from a digital perspective.
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International Show Jumping Athlete
Athlete · Horseman · Entrepreneur